Bar & Restaurant Branding

RedTail Social Lounge

I led the full rebrand of Redtail, overseeing its transformation from Singapore into the Malaysia market. The success of the rebrand supported the brand’s expansion into three distinct venues: Social Lounge, Sports Bar, and Karaoke, all of which I directed creatively from concept to execution. Continued growth and strong brand performance ultimately led to Redtail’s expansion into the Las Vegas market.