CREATING

BRANDS

Yi Fusion

Yi Fusion

Rockaway Fest

Rockaway Fest

Zouk Nightclub

Zouk Nightclub

FUHU Shack Fast Food

FUHU Shack Fast Food

Here Kitty Kitty Vice Den

Here Kitty Kitty Vice Den

RedTail Social Lounge

RedTail Social Lounge

I had the pleasure of working with Boris for over three years during our tenure developing the highly successful Zouk concepts in Resorts World Genting.

To state that Boris was a hard worker, coping well under pressure would be an understatement. He curated the the launch of no fewer than 8 new brands in that time, evolving into full roll outs that included a full scope of collaterals and media channels. Whether it was websites, motion graphics or billboard designs, Boris masterminded some of the most recognisable assets in Malaysia, reaching millions of eyeballs.

More importantly than his vastly impressive work, was the pleasure I took from our often daily interactions. Boris has an enviable ability to rarely showcase any signs of pressure despite a swelling workload.

Joseph RyanCountry Head: Malaysia, Zouk Group

I worked under Boris as an illustrator and graphic designer at Zouk Genting. It was a privilege to be able to work with such a highly skilled and empathetic mentor, and his leadership really helped me grow as a designer and team member over the 2+ years we worked together.

He is highly knowledgeable in his field, providing valuable guidance to not just myself but our whole team. He is dedicated to his work and always pushes himself to exceed expectations. Thank you Boris for giving me an incredible kickstart to my career.

Sophie BrysonSenior Product Designer

I've had the pleasure of working alongside Boris for 2 years where he led the creative efforts both online and offline for the 7 F&B brands under Zouk. His made its mark throughout the expansive 100,000 sq. ft property at Genting, as well as in the Golden Triangle of Kuala Lumpur. Notably, the brands he creatively themed and executed locally went on to make a significant impact overseas in countries such as Singapore, the USA, and Japan.

Boris stands out for his remarkable creativity, consistently delivering strategies that not only meet but exceed project requirements. His ability to adapt to diverse project needs showcases a level of creativity that is highly commendable. Given that F&B brands thrive on garnering attention to attract patrons, Boris's work played a pivotal role in achieving this effectively. Through his contributions, we were able to welcome well over 7 million people to the property and successfully attract them to our venues as guests during our collaboration.

Alex LengHead of Marketing, Resorts World Genting