Restaurant Branding
I led the full creative direction for FUHU Shack, developing the brand’s visual identity and experience from concept through execution. I oversaw how the creative translated across menus, packaging, and physical touchpoints, ensuring a cohesive and distinctive fast-food brand experience.
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About Me
I began my career in Canada and have spent the past ten years working across Southeast Asia, primarily in Malaysia and Singapore. During this time, I have led creative direction and marketing for brands spanning across many industries including dining, nightlife, festivals, healthcare and more. I’ve shaped and scaled concepts that have become widely recognised across the region.
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